Charcolite Platinum Powder is a 10 level lift lightener designed to neutralize yellow and brassy tones while lifting to palest blonde.

* Activated Charcoal purifies the hair from buildup to achieve a brighter blonde result.

* Crystalline Graphite Pigments have a natural "blue/silver" base to provide total warmth control.

No. Our PLATINUM Powder is formulated with *Inulin Bondplex, a blend of vegan oils and proteins designed to encapsulate moisture and protect the disulfide bonds during lightening. Adding any additional bond builder will dilute or diminish it’s lifting capabilities.

Every application is unique, and timing will vary based on each individual’s texture, chemical history, desired result. A good rule of thumb is to check at the 30 minute mark, it can take up to 45 minutes to achieve PLATINUM and, in some cases, a second application may be required. For PLATINUM results, hair should be lifted to palest blonde, beyond yellow, almost white.

Yes. Typically, heat may not be necessary but in the event you should choose to use heat, we recommend using a "processor" or heat lamp and temperatures should not exceed 95-105 degrees Fahrenheit. Best practice is to process at room temperature for at least 45 minutes, check, if additional lift is needed, applying heat at this stage will help deliver the desired result by giving it that extralift.